Advertising
& Sponsorship Opportunities
Getting the word out about your product or service can be difficult. Getting to the right decision-maker can be an even greater challenge. Now you have an economical way to get your product or service information directly into your top prospect's e-mail inbox!
Demographics:
supportindustry.com's
members are high level decision makers responsible for the service and
support 
organization
of their company. 90% of members are at the Manager/VP/Director level;
most frequent titles include Director/VP/Manager of Customer Support and
Help Desk, CEO, COO and Director/VP of Marketing.
Just
over 60% of members are in the Information Technology industry, and 89%
are based in the US or Canada.
Current
circulation is 10,700.
Proven Purchasing Power: Our members are seeking knowledge on the latest solutions in areas that include: leadership, knowledge management, service level agreements, call monitoring, e-learning, measurement programs, technology offerings from vendors, portals, self-service and Web-based call management, telecommuting, field force solutions, human resources, workforce management, training, certification and more. With 90% of them at the Director/VP/Manager level, these people are the ones who can approve purchases.
Highly Qualified Audience: supportindustry.com provides your company access to a highly focused group of thousands of qualified prospects and potential customers, all in the job-position related to your technology and service offerings!
Sponsorship Opportunities
- Newsletter Ads
- Featured Link Sponsorship
- Stand Alone/ Special Announcement e-Mail
- Featured Microsite
- Press Center
- How to List Your Events, Articles and White Papers
- Banner Ads
- Contact Info
Sponsorship
Positions - View a sample issue online at:
http://www.supportindustry.com/newsletter/index.htm
The
supportindustry.com newsletter goes out once a week on Tuesday, in both
HTML and text formats. Currently, 95% of the list receives the newsletter
in HTML format, with 5% receiving the text only version.
e.Newsletter
Primary Position
- Top of page positioning, underneath
the TOC.
HTML Version - 80 words plus a link;
advertiser may include a 125x125 anchor button in the html version
Text Only Version - 80
words plus a link
Cost - $1100
e.Newsletter
Secondary Position
- Located near top of newsletter,
underneath the Top Headlines Section
HTML Version - 75 words plus a link;
advertiser may include a 125x125 anchor button in the html version
Text Only Version - 75
words plus a link
Cost: $850
e.Newsletter
Featured Event Position -
Located underneath the "In Other News" Section
HTML Version - 75 words plus a link;
advertiser may include a 125x125 anchor button in the html version
Text Only Version - 75
words plus a link
Cost: $550
Stand
Alone/ “special announcement” e-mail
Sent out to supportindustry.com
newsletter readers. Vendor can supply up to 200 words, and must provide
something of value to supportindustry.com members – access to a white
paper, demo CD, seminar series, etc. Sponsor may provide logo for html
version.
Cost - $2300
supportindustry.com Featured Link Sponsorship
What's Included:
- Link and 25 word description featured for one week on top of the supportindustry.com home page and all other top entry pages on the web site.Showcased at the top of the page, in the Featured Link box.
Cost - $500 per week
Featured Microsite Sponsorship
Your own customized page on the supportindustry.com web site! With our
Featured Microsite sponsorship package, you can have your own web page,
filled with your content, hosted right on our web site. Take advantage
of our high-level visitors (Director/VP/Manager level) and long user sessions
- the average time a visitor spends on supportindustry.com is fourteen
minutes!!
You can list your company white papers, product data sheets, articles, demos, and webinars, all with brief write ups and direct links to your web site.
Here is what's included in our Featured Microsite sponsorship package:
- Your company's own html page hosted on the supportindustry.com server (in our template) for 3 months.
- 25 words on the supportindustry.com home page for 2 weeks, promoting your microsite in the appropriate technology category (e.g. e.Support, collaboration, remote diagnostics, web support, call management, etc.)
- A 75 word write up in 2 issues of supportindustry.com e.newsletter.
- 3 month listing on the microsite home page.
- Your 468x60 banner ad at the top of the page.
- Your 125x125 banner under the side navigation,
- You can feature/spotlight 2 events, white papers, press releases or demos on the page.
- You may list up to 15 documents, which may be updated on a monthly basis. Each document can have a 75-100 word summary.
- Once a quarter, all microsite sponsors will be featured with their logo and write up in a standalone e-mail sent out to all members.
View
sample page:
http://www.supportindustry.com/microsite.htm
Cost
for 3 month listing: $3600 - only $1200 per month!
Discounts available for longer campaign lengths.
Press Center - List Your Breaking News
List your news in supportindustry.com's “Breaking News” section of our web site and e.newsletter. Breaking News is one section of our database called the Resource Center, and is directly linked off every issue of the e.newsletter (in the Top Headlines section). It is also linked to on ALL pages of the web site.
Support services vendors can submit company news directly to us for inclusion in this section. Every submission features the company name, logo, a 300-word overview and a link to download the full document. This link can be on your web site if you prefer. All press release submissions are archived for 14 days and then removed, ensuring content is fresh and relevant.
Cost:
$500 per submission (each submission lasts 14 days); volume packages
available
Click here for more information...
How to List Your Events, Articles and White Papers
Categories include
- Contributed Articles
- Webinars and Events
- White Papers
- Technology Showcase
- Expert Insights
- and more!
Cost:
$500 per submission (each submission lasts 2 months); volume packages
available
Click here for more information...
Banner Ad Specs & Pricing
Premium Banner Ad (top
of page)
468 x 60 pixels
Anchor Buttons (side of home page)
125 x 125 pixels
Sample
Banners
468 x 60 pixels banner – top of home page ($800 for 30 days)
125 x 125 pixels – side of home page ($600 side of home page)
For
additional information or to check availability, call 805.565.3243 or
send an
e-mail to adinfo@supportindustry.com.
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