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Required Reading

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business By Paul M. Rand

The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

Highly Recommended provides everything you need to seize the competitive edge and grow your company.

  • Find out where and how your customers are talking about your brand

  • Articulate your "Shareable Story" and get people talking

  • Connect directly with your most influential customers

  • Create compelling content to engage new customers

  • Identify and neutralize negative commentary about your brand

  • Build a true social business based on being the most highly recommended brand

  • [More About This Book]   Sep-29-2013


    SmartTribes: How Teams Become Brilliant Together By Christine Comaford

    New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.
    [More About This Book]   Sep-22-2013


    ENGAGED! Outbehave Your Competition to Create Customers for Life By Gregg Lederman

    In this book, you'll discover the Eight Principles that every manager needs to create a workforce that “lives the company brand” in ways that leads to an experience that helps you create customers for life. With the tools and techniques outlined in this book, your company can:

  • Get all employees "on stage" to deliver a more consistent customer experience.

  • Increase employees' happiness so they make your customers happier.

  • Go beyond announcing your culture to getting every employee consistently living it.

  • Quantify your culture and customer experience to create unheard of visibility that gets everyone focused on results.

  • Create an environment of appreciation that empowers employees and helps them to become more motivated and committed to your company's success.

  • Fill every manager's toolbox with practical and proven techniques for making your company’s values and desired customer experience a part of the conversation … every day!

  • [More About This Book]   Sep-15-2013


    Compelling People: The Hidden Qualities That Make Us Influential By Matt Kohut and John Neffinger

    Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up. It turns out that we judge each other primarily on two critical criteria: strength and warmth. The authors explain the inner workings of each, the tension that makes it so hard to project both at once, and the successful strategies that the most admired among us use to win respect and affection.

    Offering practical advice for a range of common and challenging situations, Compelling People shows you not just how people already see you, but how to make sure your best qualities shine through.
    [More About This Book]   Sep-08-2013


    Delegation & Supervision by Brian Tracy

    Managers are judged by the results they deliver - and more than anything else, those results hinge on the ability to delegate and supervise. You will be surprised at how efficient and easy to manage your team becomes when you master these essential skills. This handy, pocket-sized guide reveals 21 time-tested ways to boost the performance and productivity of your employees, including how to: define work, assign it, and set measurable, targeted standards for performance; match skills to job requirements; use Management by Objectives to delegate longer-term tasks to trusted team members; monitor, control, and keep on top of projects with minimum effort; turn delegation into a teaching tool and build the confidence of your staff; provide useful feedback and elicit active participation; and avoid reverse delegation.
    [More About This Book]   Aug-18-2013


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