Click to Visit

Click to Visit

Required Reading

The Effortless Experience: Conquering the New Battleground for Customer Loyalty By Matthew Dixon, Nick Toman, Rick DeLisi

The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal -- and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver.
[More About This Book]   Oct-06-2013

 

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business By Paul M. Rand

The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products.

Highly Recommended provides everything you need to seize the competitive edge and grow your company.

  • Find out where and how your customers are talking about your brand


  • Articulate your "Shareable Story" and get people talking


  • Connect directly with your most influential customers


  • Create compelling content to engage new customers


  • Identify and neutralize negative commentary about your brand


  • Build a true social business based on being the most highly recommended brand

  • [More About This Book]   Sep-29-2013

     

    SmartTribes: How Teams Become Brilliant Together By Christine Comaford

    New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.
    [More About This Book]   Sep-22-2013

     

    ENGAGED! Outbehave Your Competition to Create Customers for Life By Gregg Lederman

    In this book, you'll discover the Eight Principles that every manager needs to create a workforce that “lives the company brand” in ways that leads to an experience that helps you create customers for life. With the tools and techniques outlined in this book, your company can:

  • Get all employees "on stage" to deliver a more consistent customer experience.


  • Increase employees' happiness so they make your customers happier.


  • Go beyond announcing your culture to getting every employee consistently living it.


  • Quantify your culture and customer experience to create unheard of visibility that gets everyone focused on results.


  • Create an environment of appreciation that empowers employees and helps them to become more motivated and committed to your company's success.


  • Fill every manager's toolbox with practical and proven techniques for making your company’s values and desired customer experience a part of the conversation … every day!

  • [More About This Book]   Sep-15-2013

     

    Compelling People: The Hidden Qualities That Make Us Influential By Matt Kohut and John Neffinger

    Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up. It turns out that we judge each other primarily on two critical criteria: strength and warmth. The authors explain the inner workings of each, the tension that makes it so hard to project both at once, and the successful strategies that the most admired among us use to win respect and affection.

    Offering practical advice for a range of common and challenging situations, Compelling People shows you not just how people already see you, but how to make sure your best qualities shine through.
    [More About This Book]   Sep-08-2013

     

    << Prev1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 Next >>
    Page: 8/32   Articles: 158