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Required Reading

True Alignment: Linking Company Culture with Customer Needs for Extraordinary Results By Edgar Papke

Alignment is the single most critical business challenge for any organization and its leaders. Without it, inefficiency, conflict, and disengagement will cripple your ability to provide value to your customers. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. To do this effectively, leaders need to clearly define the vision and strategies that support that brand intention and ensure these are manifested in the roles, expectations, and goals of each and every member of the organization.

A blueprint for businesses of all types and sizes, True Alignment reveals how to: decipher customer expectations; define the brand as a solution to the customer's needs; turn the unique selling proposition into the mission; create a company culture where everyone is aligned to this vision - and responsible for living the brand promise; and more.

[More About This Book]   Dec-08-2013


The Star Factor By William Seidman and Richard Grbavac

In every company, a select few produce more, sell more, and deliver better results. These stellar performers consistently outshine their peers -- and achieve more than most would believe possible. If only these people could be cloned! The Star Factor delivers the next best thing: a unique system for unlocking their wisdom, transforming that knowledge into actionable steps, and helping other employees internalize these new attitudes and behaviors, bringing much-needed change to the whole organization.

Supported by recent breakthroughs in neuroscience, including research on motivation, learning, and achievement, The Star Factor presents a sustainable, people-centered system to build a culture of greatness that starts with the stars and spreads to every corner and every level of the organization.

[More About This Book]   Dec-01-2013


The Leader's Guide to Speaking with Presence By John Baldoni

A leader's most important job is to communicate. Every day, whether in a meeting or a presentation, a water-cooler conversation or a formal speech, his or her ability to craft and deliver a clear message, one the audience will believe, is the tipping point between forgettable and transformational. The Leader's Guide to Speaking with Presence is a concise tool kit containing more than 100 practical tips for creating and communicating meaningful messages with presence and authority.

Readers will discover how to: present their ideas clearly and provide context; radiate confidence and put the audience at ease; refine their delivery; use stories to inform, involve, and inspire; leverage the energy of any room; convey optimism tempered with reality to gain buy-in; turn PowerPoint presentations into performances; and more.
[More About This Book]   Nov-17-2013


Wiki Management: A Revolutionary New Model for a Rapidly Changing and Collaborative World By Rod Collins

We now live in a "wiki" world where mass collaboration is not only possible - it's often the best solution. Conventional management thought assumes that command - and - control is the most effective way to organize the efforts of large numbers of people, but rapid change and increasing complexity have rendered that model obsolete. As a result, most managers today lack the skills and knowledge needed to succeed in an age when networks are proving smarter and faster than hierarchies.

Designing organizations for mass collaboration demands a new and very different model-wiki management. The book features enlightening examples from forward-thinking companies including Google, Whole Foods, Linux, and Wikipedia.
[More About This Book]   Nov-10-2013


Innovating Analytics By Larry Freed

Innovating Analytics introduces an index that measures a customerís likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many companies during the last decadeóis no longer accurate, precise or actionable. This new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years.

Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of customer satisfaction along with word of mouth: customer acquisition, customer loyalty, and customer conversion.
[More About This Book]   Nov-03-2013


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