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Required Reading

Data Crush: How the Information Tidal Wave is Driving New Business Opportunities

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day.

The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.



[More About This Book]   Mar-11-2014

 

Leadership By Brian Tracy

Nobody comes into the world a natural leader. But what is it that transforms some people into the kind of magnetic individuals who inspire others to follow?

Success expert Brian Tracy has helped thousands of people become exceptional leaders and now, in this concise and powerful book, he reveals how you can: inspire trust, confidence, and loyalty; instill a sense of meaning and purpose in your organization; tap into the motivation and enthusiasm that compels others to commit to your vision; think strategically - keeping the big picture in mind; continually focus on the future; turn adversity into opportunity; take the right kind of risks; clearly communicate goals and strategies and gain buy-in; build winning teams; elicit extraordinary performance from ordinary people; cultivate worthwhile relationships and leverage The Law of Reciprocity; become the person seen as most likely to lead the organization to victory; and more.



[More About This Book]   Mar-03-2014

 

Thanks for the Feedback: The Science and Art of Receiving Feedback Well By Doug Stone and Sheila Heen

We swim in an ocean of feedback. Bosses, colleagues, customers—but also family, friends, and in-laws—they all have “suggestions” for our performance, parenting, or appearance. We know that feedback is essential for healthy relationships and professional development—but we dread it and often dismiss it.

That’s because receiving feedback sits at the junction of two conflicting human desires. We do want to learn and grow. And we also want to be accepted just as we are right now. Thanks for the Feedback is the first book to address this tension head on. It explains why getting feedback is so crucial yet so challenging, and offers a powerful framework to help us take on life’s blizzard of off-hand comments, annual evaluations, and unsolicited advice with curiosity and grace.


[More About This Book]   Feb-24-2014

 

Raise the Bar: An Action-Based Method for Maximum Customer Reactions Hardcover by Jon Taffer

As host and co-producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service. Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree


[More About This Book]   Feb-18-2014

 

QR Codes Kill Kittens Scott Stratten, Alison Kramer

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there?

None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.
[More About This Book]   Feb-12-2014

 

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