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Required Reading

The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
[More About This Book]   Feb-13-2011

 

Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle

Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them.

In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It's a nuanced exploration of what we are looking for -- and sacrificing -- in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today’s self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.
[More About This Book]   Feb-06-2011

 

OVERCONNECTED: The Promise and Threat of the Internet by Bill Davidow

In OVERCONNECTED, Bill Davidow explains how the almost miraculous success of the Internet in connecting the world through the Worldwide Web has also created a unique set of hazards, in effect overconnecting us, with the direst of consequences.

But the luxuries of the connected age have taken on a momentum all of their own. By counter-intuitively anatomizing how being overconnected tends to create systems of positive feedback that have largely negative consequences, Davidow explains everything from the recent Subprime mortgage crisis to the meltdown of Iceland, from the loss of people's privacy to the spectacular fall of the stock market. All because we were so miraculously wired together.
[More About This Book]   Jan-30-2011

 

Flash Foresight: How to See the Invisible and Do the Impossible by Daniel Burrus

From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Burrus's seven radical flash foresight "triggers" have transformed dozens of careers, fortunes, and lives. Both engaging and enlightening, Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible.

In the past, flash foresight was useful. Today, as the pace of technological change accelerates almost beyond the point of comprehension, it's an imperative.
[More About This Book]   Jan-23-2011

 

Invaluable Knowledge: Securing Your Company's Technical Expertise by William J. Rothwell

As organizations face a loss of people due to retirement, resignation, or disability, leaders are paying more attention to their talent management strategies, from grooming internal successors to aggressively recruiting from their competitors. The need is most acute in technical and other 'knowledge' areas, where the loss of a particular skill set demands an equally focused response.

"Invaluable Knowledge" clarifies the unique (and urgent) issues of attracting, developing, retaining, and transferring the knowledge of IT professionals, engineers, accountants, analysts, and other specialists. The book's structure follows a typical talent cycle, from identifying recruitment challenges, to hiring and training top talent, to building career development initiatives, and finally, to laying the groundwork for the next generation.
[More About This Book]   Jan-16-2011

 

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