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Required Reading

The Information: A History, a Theory, a Flood By James Gleick

James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: a revelatory chronicle and meditation that shows how information has become the modern era's defining quality -- the blood, the fuel, the vital principle of our world.

Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.
[More About This Book]   Mar-12-2011


Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber

Today everyone -- whether they know it or not -- is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories -- those created with a specific mission in mind -- are absolutely essential in persuading others to support a vision, dream or cause.
[More About This Book]   Mar-06-2011


The Thank You Economy by Gary Vaynerchuk

The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
[More About This Book]   Feb-27-2011


Technology at the Margins: How IT Meets the Needs of Emerging Markets by Sailesh Chutani, Jessica Rothenberg Aalami and Akhtar Badshah

Information and communication technologies (ICTs) have revolutionized our lives by changing the way we live, play, work, communicate, learn, manage our finances, and stay healthy -- just think of life without Facebook, cell phones, or email! But the majority of the world's people -- the four billion at the bottom of the global economic pyramid living on less than $2 a day -- remain largely unable to benefit from the ICT revolution, mainly due to its irrelevance to their needs and the high cost of technology in relation to their purchasing power. What if we could change all this? What impact would it have on reducing poverty and improving lives? What barriers need to be overcome before this can happen?

A close-up look at the emergence of a new global ethos of innovation, Technology at the Margins is a wake-up call for every international corporation eager to remain competitive through accessible, affordable, and relevant ICTs.
[More About This Book]   Feb-20-2011


The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
[More About This Book]   Feb-13-2011


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