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Required Reading

Technology at the Margins: How IT Meets the Needs of Emerging Markets by Sailesh Chutani, Jessica Rothenberg Aalami and Akhtar Badshah

Information and communication technologies (ICTs) have revolutionized our lives by changing the way we live, play, work, communicate, learn, manage our finances, and stay healthy -- just think of life without Facebook, cell phones, or email! But the majority of the world's people -- the four billion at the bottom of the global economic pyramid living on less than $2 a day -- remain largely unable to benefit from the ICT revolution, mainly due to its irrelevance to their needs and the high cost of technology in relation to their purchasing power. What if we could change all this? What impact would it have on reducing poverty and improving lives? What barriers need to be overcome before this can happen?

A close-up look at the emergence of a new global ethos of innovation, Technology at the Margins is a wake-up call for every international corporation eager to remain competitive through accessible, affordable, and relevant ICTs.
[More About This Book]   Feb-20-2011


The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.

Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers.
[More About This Book]   Feb-13-2011


Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle

Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them.

In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It's a nuanced exploration of what we are looking for -- and sacrificing -- in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today’s self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.
[More About This Book]   Feb-06-2011


OVERCONNECTED: The Promise and Threat of the Internet by Bill Davidow

In OVERCONNECTED, Bill Davidow explains how the almost miraculous success of the Internet in connecting the world through the Worldwide Web has also created a unique set of hazards, in effect overconnecting us, with the direst of consequences.

But the luxuries of the connected age have taken on a momentum all of their own. By counter-intuitively anatomizing how being overconnected tends to create systems of positive feedback that have largely negative consequences, Davidow explains everything from the recent Subprime mortgage crisis to the meltdown of Iceland, from the loss of people's privacy to the spectacular fall of the stock market. All because we were so miraculously wired together.
[More About This Book]   Jan-30-2011


Flash Foresight: How to See the Invisible and Do the Impossible by Daniel Burrus

From small businesses to multinationals, individual careers to entire industries, Flash Foresight looks at how Burrus's seven radical flash foresight "triggers" have transformed dozens of careers, fortunes, and lives. Both engaging and enlightening, Flash Foresight provides an easy-to-implement blueprint for applying the same strategies to your own business, enabling you to see the invisible and do the impossible.

In the past, flash foresight was useful. Today, as the pace of technological change accelerates almost beyond the point of comprehension, it's an imperative.
[More About This Book]   Jan-23-2011


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