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Required Reading

Not for Free: Revenue Strategies for a New World by Saul J. Berman

What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical and digital, by exploiting new segments, new uses and new value additions.

Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. Drawing on examples from a variety of industries like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies.
[More About This Book]   Mar-27-2011

 

Shine: Using Brain Science to Get the Best from Your People by Ned Hallowell

Your job as a manager is getting harder all the time. But your most critical responsibility -- especially in today's world of intensifying competition -- is how to help your people shine their brightest. How do you inspire solid contributors to strive for more? What should you do if a star player falls off their game?

In Shine, bestselling author, psychiatrist, and ADD expert Edward Hallowell draws on brain science, performance research, and his own experience helping people maximize their potential to present a proven process for getting the best from your people.
[More About This Book]   Mar-20-2011

 

The Information: A History, a Theory, a Flood By James Gleick

James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: a revelatory chronicle and meditation that shows how information has become the modern era's defining quality -- the blood, the fuel, the vital principle of our world.

Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.
[More About This Book]   Mar-12-2011

 

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber

Today everyone -- whether they know it or not -- is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories -- those created with a specific mission in mind -- are absolutely essential in persuading others to support a vision, dream or cause.
[More About This Book]   Mar-06-2011

 

The Thank You Economy by Gary Vaynerchuk

The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
[More About This Book]   Feb-27-2011

 

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