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Required Reading

Ghost in the Wires: My Adventures as the World's Most Wanted Hacker by Kevin Mitnick

Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world's biggest companies--and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable. But for Kevin, hacking wasn't just about technological feats-it was an old fashioned confidence game that required guile and deception to trick the unwitting out of valuable information.

Ghost in the Wires is a thrilling true story of intrigue, suspense, and unbelievable escape, and a portrait of a visionary whose creativity, skills, and persistence forced the authorities to rethink the way they pursued him, inspiring ripples that brought permanent changes in the way people and companies protect their most sensitive information.
[More About This Book]   Aug-21-2011

 

Brainsteering: A Better Approach to Breakthrough Ideas by Kevin Coyne & Shawn Coyne

Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas -- and we've all learned from experience that traditional brainstorming doesn't generate them.

Brainsteering takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined.
[More About This Book]   Aug-13-2011

 

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers by Ann Handley and C.C. Chapman

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.
[More About This Book]   Aug-07-2011

 

The Conflict Survival Kit: Tools for Resolving Conflict at Work by Cliff Goodwin, Daniel Griffith

Tools for the Conflict Survival Kit provide strategies that can be used immediately in workplace situations. Case studies and role plays give readers practice communicating, negotiating, and problem-solving and an opportunity to refine and develop this important craft. Gives readers a thorough grounding in basic interpersonal communication and management skills such as rapport building, empathetic listening, behavior modeling, reframing, problem solving and decision making. Addresses specific conflict resolution situations, including negotiation, mediation, group decision making, assertive confrontation etc. Includes resolution frameworks and models for these situations using a step-by-step process.
[More About This Book]   Jul-23-2011

 

Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm

Leadership expert Hamm explains why leadership can't be mastered as a single concept or tool that can be pulled out of a hat when needed. Excellent leadership is composed of actions, ideas, emotions, cultural forces, history, and expectations that work together in an interconnected system. This system forms the core of the winning combination of superb Character, skill-based Competence, and professional Reputation. Hamm demonstrates that any leader can excel by consistently putting into action the Necessary Nine skills: being authentic, trustworthy, and compelling; leading people, strategy, and execution; communicating, making decisions, and making an impact.

[More About This Book]   Jul-18-2011

 

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