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Required Reading

Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition by Stephen M. Shapiro

What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions? It's time to innovate the way you innovate.

Author Stephen Shapiro teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition.

  • Hire people you don't like. Bring in the right mix of people to unleash your team's full potential.

  • Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers.

  • Don't think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output.

  • Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results.

  • [More About This Book]   Jan-08-2012

     

    2600 Phrases for Setting Effective Performance Goals: Ready-to-Use Phrases That Really Get Results by Paul Falcone

    A natural follow-up to the bestselling 2600 Phrases for Effective Performance Reviews, this quick-reference guide provides readers with ready-to-use performance goals organized by the characteristics and core competencies used most often in the appraisal process. From attendance and attitude to teamwork and time management, managers will find the language they need to inspire exceptional results. The book also includes wording tailored to many of the most common positions in sales and marketing, accounting and finance, HR, IT, legal, manufacturing, operations, and more. Comprehensive and organized for ease of use, this book enables managers to lay the groundwork necessary for phenomenal achievement on the part of their people.
    [More About This Book]   Dec-18-2011

     

    Business at the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competitors by John Bernard

    Business at the Speed of Now outlines principles and practices that forward-thinking managers can use to enhance customer experience, reduce costs, and drive growth. Three major game changers have accelerated business today. Social media creates vast powerful communities by instantly connecting people inside and outside an organization. Cloud computing provides workers access to the resources they need to resolve issues the moment they arise. And the Millennial mindset demands that it all happens now. Business at the Speed of Now presents systematic advice on how to build an integrated, engaging, and transparent management system, enabled by cloud computing and internal social networks.
    [More About This Book]   Dec-11-2011

     

    Delivering Knock Your Socks Off Service by Performance Research Associates

    Who would've thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers? Now, celebrating its 20th anniversary, Delivering Knock Your Socks Off Service has been completely revised and is better than ever!

    Still the go-to guide on providing the kind of outstanding service that keeps customers coming back, the fifth edition combines powerful tools and techniques with real-world examples and all-new chapters on using social media for communication and service recovery, owning service encounters, responding positively to negative feedback, and more.
    [More About This Book]   Dec-04-2011

     

    Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro

    If you still think "the customer is king," you're probably falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.

    By next year, the Internet will drive the majority of all consumer purchases in the United States--a figure that will only grow as young people who have never lived without the Internet increase their spending power. The result: there's no longer such a thing as an offline business; every company must have an effective digital strategy to survive.
    [More About This Book]   Nov-27-2011

     

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