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Required Reading

Secret Sauce: How to Pack Your Messages with Persuasive Punch by Harry Mills

When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus.

For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.

Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.
[More About This Book]   Sep-03-2017

 

Driving Digital: The Leader's Guide to Business Transformation Through Technology by Isaac Sacolick

Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.

For professionals charged with leading technology-driven change, the pressure is intense--and the path forward unclear. Author Isaac Sacolick has successful y spearheaded multiple transformations and helped shape digital-business best practices.
[More About This Book]   Aug-20-2017

 

Let the Story Do the Work by Esther K. Choy

It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there’s nothing easy about it.

Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.

Packed with enlightening examples, the book explains how to find the perfect hook, structure your story…and deliver it at the right time in the right way.
[More About This Book]   Aug-02-2017

 

What Customers Crave Nicholas J. Webb

The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences. How well do you know your customers? "What Customers Crave" examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
[More About This Book]   Jul-11-2016

 

What Great Service Leaders Know & Do James L. Heskett, W. Earl Sasser Jr., Leonard A. Schlesinger

The authors cover every aspect of optimal service leadership: the best hiring, training, and workplace organization practices; the creation of operating strategies around areas such as facility design, capacity planning, queue management, and more; the use—and misuse—of technology in delivering top-level service; and practices that can transform loyal customers into “owners.”

Looking ahead, the authors describe the world of great service leaders in which “both/and” thinking replaces trade-offs. It's a world in which new ideas will be tested against the sine qua non of the “service trifecta”—wins for employees, customers, and investors. And it's a world in which the best leaders admit that they don't have the answers and create organizations that learn, innovate, “sense and respond,” operate with fluid boundaries, and seek and achieve repeated strategic success.
[More About This Book]   Feb-10-2016

 

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