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More than Half of Large, Downsized U.S. Businesses Plan to Rebuild their Workforces to Pre-Recession Levels by 2012
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More than half (54 percent) of large U.S. businesses that reduced staff in the past 12 months plan to rebuild their workforces to pre-recession levels within two years, according to a study released today by Accenture.
The survey confirmed that companies are shifting their focus away from cost control and returning to growth. The percentage of U.S. companies focused primarily on cost control will decrease from 41 percent in mid-2009 to 18 percent in 2011, according to the study. And the percentage of U.S. companies focused primarily on investment in growth-oriented activities, such as hiring, will increase from 24 percent today to 37 percent within the next 12 months.
However, as companies focus on growth, a shortage of high-quality skills may be cause for concern for many businesses. 15 percent of U.S. executives surveyed described the overall skill level of their workforces as industry-leading.
Companies' sales and customer service workforces are the employee groups identified as most important by executives surveyed. However, many of the executives reported significant skills challenges in both of these critical areas. Among those executives who rated sales or customer service as one of their organization's most important workforces, only 23 percent reported that their sales forces perform at a high level and 34 percent said the same about their customer service workers.
Additional Findings:
Nearly one-half (47 percent) of executives do not anticipate changing the size of their workforce in the next 12 months.
Almost two-thirds (65 percent) have reduced the number of full-time employees in the past 12 months.
When asked what criteria they used to determine which employees to let go, the top reason cited by 53 percent of executives was low-performing employees. Following closely behind, 52 percent of executives said they let go of employees whose skills were not critical to the future direction of the business. Only 11 percent said high salaries were the determining factor.
Nearly three-quarters (72 percent) of companies added full-time equivalent employees in the past 12 months. When asked the reasons for adding employees during the downturn, 46 percent of executives cited specific needs for new staff to support the launch of new products or businesses or their entry into a new market; 45 percent cited the need for more/different skills to drive the business in the future; 45 percent said they wanted to strengthen the workforces that are most critical to the success of their businesses and 39 percent cited the opportunity to add high-quality talent who are difficult to find during more robust economic times.
Only 14 percent of companies indicated that their workforce is extremely well prepared to adapt to and manage change through periods of economic uncertainty.
About three in 10 companies said they either cut back or completely eliminated campus recruiting, recognition programs and incentive compensation in the past 12 months.
Only one-fourth of respondents strongly agree that their company has the leadership necessary to help the enterprise navigate periods of economic uncertainty and the leadership development programs to prepare the organization's future leaders.
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[Full Article]
Jul-25-2010 |
Americans will Spend 9% More with Companies that Provide Excellent Service
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A majority of Americans report that quality customer service is more important to them in today's economic environment (61%) and will spend an average of 9% more when they believe a company provides excellent service. However, in a challenging economy where growth is harder to achieve, many businesses are missing out on this opportunity. Although only a little more than a third of Americans (37%) believe that companies have increased their focus on providing quality service:
27% feel businesses have not changed their attitude toward customer service.
28% say that companies are now paying less attention to good service.
These findings were released in the American Express Global Customer Service Barometer, a survey conducted in the U.S. and eleven other countries exploring attitudes and preferences toward customer service.
Not surprisingly, nine in ten Americans (91%) consider the level of customer service important when deciding to do business with a company. But only one-quarter (24%) believe companies value their business and will go the extra mile to keep it. Most feel businesses can do more to retain their loyalty:
48% feel companies are helpful but don't do anything extra to keep their business.
Worse, 21% believe that companies take their business for granted.
Importantly, customers are spreading the word willingly and widely when they experience good service. In fact, contrary to conventional wisdom, customers are more inclined to talk about a positive experience than complain about a negative one. Three-quarters (75%) are very likely to speak positively about a company after a good service experience in contrast with 59% who are very likely to speak negatively about a company after poor service.
Good service experiences also carry more weight than bad ones when Americans make future spending decisions. Consumers are far more likely to give a company repeat business after a good service experience (81%) than they are to never do business with a company again after a poor experience (52%).
In fact, consumers say the three most influential factors when deciding which companies they do business with include personal experience (98%), a company's reputation or brand (92%), and recommendations from friends and family (88%).
Nearly half (48%) of consumers report always or often using an online posting or blog to get others' opinions about a company's customer service reputation. But when consumers go online they're looking for "watch outs," saying they put greater credence in negative reviews on blogs and social networking sites than on positive ones (57% and 48%, respectively).
A negative service experience is an important factor for most Americans: 81% have decided never to do business with a company again because of poor customer service in the past. When asked how many poor experiences they allow, half of all Americans (50%) reported it takes two poor service experiences before they stop doing business with a company.
Importantly, consumers are far more forgiving if a company has earned their trust over time. Almost nine-in-ten consumers (86%) report they're willing to give a company a second chance after a bad experience if they've historically experienced great customer service with that company.
But companies who get it wrong should realize it's at a cost.
Half of consumers (52%) expect something in return after a poor customer service experience, beyond resolving the problem.
Most consumers (70%) want an apology or some form of reimbursement.
In most countries where the highest percentage of consumers feel that service is more important today, there is a corresponding belief that companies have increased their focus on providing good customer service:
65% of Indian, 49% of Japanese and 47% of Mexican consumers agree with this statement.
However, some consumers are not feeling the love. In Australia (71%), Germany (66%), and Canada and Italy (65% each), consumers say they feel companies haven't increased their focus on service or are paying less attention to it.
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[Full Article]
Jul-18-2010 |
Multi-Channel Service Delivery: The Path to Creating a Great Service Experience
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The latest research report published by the Aberdeen Group, a Harte-Hanks Company, found that leading service companies were not only looking to utilize channels other than the contact center as a means to capture customer requests and deliver service, but also invest resources in ensuring the consistency and efficacy of information and the overall experience available on all delivery channels.
While the contact center, fax, and email have been the traditional channels available for customer service requests, channels such as live chat, customer-specific web portals, and others have seen increased support in the last three years. Looking ahead, organizations are actively looking to increase the availability of service information via live chat, social media platforms, messaging, and technical forums and discussion boards.
Research findings in the Multi-Channel Service Delivery report indicate that while all firms are looking to improve time to repair and first-call resolution, leading firms focus on increasing access to customer -- and service-specific information and knowledge across the organization. As such, these firms exhibited the following:
An 85% current performance in first-call resolution, in contrast to a 56% performance for all others
A 21% reduction in total support costs over the last 12 months, as opposed to a 1% reduction for all others
An 86% current performance in customer retention when compared to a 74% performance for all other organizations
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[Full Article]
Jul-18-2010 |
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