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Contributed Articles

Are Your Customers Getting The Love They Deserve?

Once a customer has experienced a certain level of service–and made a purchase decision based on this experience–their natural expectation is that that level of service will continue to be met. In our personal lives, we understand we cannot realistically expect close friendships, family relationships, or a marriage to survive and thrive if we do not continue to put effort into maintaining them. Why should a company’s relationships with its customers be any different?
[Full Article]   Mar-24-2013

 

Tips for Keeping IT Projects Under Control

Scope creep. Team members who don't understand what's expected of them. Poor inter-departmental communication. These are just some of the problems project managers constantly face. So how do you keep projects under control? CIO.com asked dozens of project managers and project management experts to find out. Here are their top 13 suggestions for dealing with the challenges all project managers face at one time or another--and for keeping projects in check.
[Full Article]   Mar-24-2013

 

4 Reasons Customers Leave and What You Can Do About It

A report from the Database Marketing Institute notes that for many businesses, including hotels, gas stations, drugstores, and grocery stores, the bulk of the profits come from the 70%-85% of customers who are loyal to that business, regardless of price fluctuations. So if most of your profits are going to come from existing customers, it’s obviously important to know why those customers leave and what you can do about it. Here are the top four reasons customers choose to leave (so this doesn’t count things like death or moving away from a local business) and what you can do about it.
[Full Article]   Mar-24-2013

 

Apps: The New Corporate Cost-Cutting Tool

The biggest mall in town stopped staffing its customer-service desk in January. But perched on that same desk recently was a plastic cutout of a hand holding a smartphone. "Download the free app," it said. Businesses often say their main goal in developing smartphone applications is to make things easier for customers and to build brand loyalty. Yet they're finding it doesn't take much effort to turn the smartphones carried by most Americans into payment terminals or data-entry forms. As a result, Americans increasingly are becoming their own bank tellers, loan officers, insurance adjusters, checkout clerks, restaurant order takers, citrus-crop inspectors and mall concierges.
[Full Article]   Mar-24-2013

 

5 Steps to Creating Your Own Company Culture

To ensure success, a company’s culture needs to be structured to align with the wants, needs and demands of its employees and customers. Companies must be transparent in what they do and why they do it to attract and retain people, and they must treat employees and customers like they matter. If you want a company that attracts and retains loyal employees and customers, creating your own unique culture is priority No. 1.
[Full Article]   Mar-17-2013

 

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