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Contributed Articles

BYOD Lawsuits Loom as Work Gets Personal

In the early days of BYOD, say, last year, employees -- especially Millennials -- fell madly in love with the idea of using their own iPhones, Android smartphones and newfangled tablets for work. But the BYOD romance has suddenly turned sour. Employees are questioning the intrusion of corporate eyes on their personal devices. Did IT turn their beloved smartphone into a spy that tracks their whereabouts? Employees are beginning to sense companies taking advantage of BYOD by intruding on personal time to get free work time. Now they're thinking about suing.
[Full Article]   Apr-28-2013

 

Why SMBs Should Embrace Negative Customer Feedback

By acknowledging and openly discussing the concerns of disgruntled customers on social media, small and midsize businesses may actually boost their reputations –and their bottom lines.
[Full Article]   Apr-28-2013

 

Customer Service: The New Proactive Marketing

If you focus your energy on listening to your customers and acknowledging their feedback -- be it positive or negative, you may find that managing, reviewing, sharing, and engaging naturally grow more easy as well. Positivity begets positivity, and after a good experience with your business, consumers will share this satisfying interaction with others.
[Full Article]   Apr-28-2013

 

On the Web, Customer Service Stories Move Fast

When it comes to customer relationship management (CRM), digital channels present something of a double-edged sword. They facilitate communication between consumers and businesses, but also provide disgruntled customers with the means to quickly and widely broadcast their discontent with a product or service.
[Full Article]   Apr-28-2013

 

How a CIO can Save an Incompetent CEO

When a bad CEO goes down, the CIO often goes down with him. The way to save yourself, and your company, is to invest in the analytics technology that gives the CEO the data necessary to make smart business decisions. It doesn't hurt that it also shows why the CIO is more valuable to the CEO than other C-level executives.
[Full Article]   Apr-28-2013

 

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