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Contributed Articles

Customer Service: The New Proactive Marketing

If you focus your energy on listening to your customers and acknowledging their feedback -- be it positive or negative, you may find that managing, reviewing, sharing, and engaging naturally grow more easy as well. Positivity begets positivity, and after a good experience with your business, consumers will share this satisfying interaction with others.
[Full Article]   Apr-28-2013

 

On the Web, Customer Service Stories Move Fast

When it comes to customer relationship management (CRM), digital channels present something of a double-edged sword. They facilitate communication between consumers and businesses, but also provide disgruntled customers with the means to quickly and widely broadcast their discontent with a product or service.
[Full Article]   Apr-28-2013

 

How a CIO can Save an Incompetent CEO

When a bad CEO goes down, the CIO often goes down with him. The way to save yourself, and your company, is to invest in the analytics technology that gives the CEO the data necessary to make smart business decisions. It doesn't hurt that it also shows why the CIO is more valuable to the CEO than other C-level executives.
[Full Article]   Apr-28-2013

 

Look Before You Leap: 10 Tips for Making Great Hires

Too often when we are overly enthusiastic about an undertaking, growing an organization or a company, we may enter into partnerships or hire people based on what they say they can do, before we check it out. Part of that is because we are just too eager to move forward, don’t want to confront someone about what they say (i.e. imply they are lying) or are just too A.D.D. to have the patience. Hiring the wrong person is not easily undone. If you ask the following of someone you are thinking of hiring or partnering with, you have a better chance of preventing that.
[Full Article]   Apr-21-2013

 

8 Surefire Ways to Demotivate Your Employees

Ever notice how a new employee’s enthusiasm eventually wears off? In 85% of companies, employees’ morale significantly drops off after their first six months on the job, according to a survey from Harvard Management Update. For the most part, enthusiasm is determined by work environment, and it can be fostered or hindered by you—the boss. Employee motivation experts say the best way to keep employee enthusiasm moving forward is to “first, do no harm.” At a minimum, don’t do anything that demotivates your workers. Check out eight demotivators listed in this article.
[Full Article]   Apr-21-2013

 

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