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Contributed Articles

How to Lead Your Way to Customer Loyalty

Thereís no disputing that retaining customers is far more cost-effective to a business than recruiting new ones. But itís getting harder and harder to develop customer loyalty. On the flip side, some companies seem to be able to get it right from the start. What does it take to create loyalty so strong that your customers keep coming back for more?
[Full Article]   Oct-27-2013

 

How (and How Not) to Train New Staff on IT

When new employees arrive, they need quick access to the right technology for their jobs and training in how to use it. But at many companies, provisioning new hires is a haphazard affair, often amounting to little more than handing out a laptop and a building pass. So, what is the best way to introduce a new employee to a company's IT system? Here's a look at what companies should do.
[Full Article]   Oct-27-2013

 

16 Traits of Great IT Leaders

If you want to succeed as an IT leader you have to develop a set of traits that will serve you and those around you. Industry leaders and career experts share their thoughts on what behaviors make an IT leader great.
[Full Article]   Oct-27-2013

 

5 Ways To Create Meaningful Customer Relationships

To ensure that you keep business and grow your company, itís critical that customers feel special, valued and understood. Try adopting these five business practices that create successful customer relationships.
[Full Article]   Oct-27-2013

 

Three Steps For Transforming Employees Into Brand Ambassadors

With a strong brand, a company can also increase its product lines with ease, thrive during economic downturns, gain leverage in partnerships, and attract the best talent. The benefits of a strong brand are tremendous. The best leaders realize that, despite conventional wisdom, strong brands arenít built by the marketing department alone; every employee in every department has a role to play. To transform employees into brand ambassadors, follow these three steps.
[Full Article]   Oct-20-2013

 

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