How CRM and Marketing Automation Transform Your Business
CRM and marketing automation have been buzzwords for quite some time now. Many businesses have jumped on the trend, however few truly understand how it can transform your business into a power entity. Of course, investing in CRM and marketing automation wont change your business overnight, however, if implemented properly can help you generate more leads and close more deals than you did without the use of technology.
Many company leaders share that same goal. However, aligning your contact center reporting strategy to your goals is no simple stroll in the park. It starts by questioning everything. Is the data valuable? Is the data accurate? Who’s going to own the data? Who’s going to do something with that data? What are the call drivers in this data? What data should I ignore? Does the data tell me something? Does the data help me make decisions? Whether you manage an in-house center or work with outsourced contact center partners, we’ve got the answers to help.
CIOs combat messaging overload with mobile 'micro apps'
Thanks to cloud and mobile applications, companies have eliminated tedious paper shuffling but this has created a new problem -- application fatigue. Enterprise software is cramming email inboxes with messages prompting workers to manage expense reports, purchase orders and other business processes. The very software designed to enhance your productivity is taking more of your time than was originally intended.