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Contributed Articles

It's Official: IT Hiring Has Slowed

Despite a 203,000 increase in the overall number of jobs added to the U.S. economy in November, an analysis of hiring by two independent groups shows decreasing demand for IT pros. That trend has become apparent over the last several months.
[Full Article]   Dec-15-2013

 

Five Ways to Learn Nothing from Your Customers’ Feedback

If I were writing a “how-not-to” manual for customer feedback — a manual that would guarantee your feedback system taught your employees nothing about how to delight customers and earn their loyalty — here are the five rules it might include.
[Full Article]   Dec-15-2013

 

Navigating IT’s Blurring Boundaries

Economic conditions are slowly improving, but the pressure for relentless efficiency and risk management is expected to continue even as CIOs make their businesses faster and better. Vendors and analysts, meanwhile, are asking the CIO to lead the charge on social, mobile, analytics and cloud implementation. It is against this backdrop that CEB developed our 2014 agenda for the CIO. The underlying theme of the 2014 CIO agenda is blurring perimeters – both inside the IT function, and between IT and its business partners, employees and customers.
[Full Article]   Dec-15-2013

 

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to attract the best talent to your own organization and align your team around a shared purpose. It would seem a nearly impossible feat. And yet today’s top marketers are combining technology and teamwork to generate extraordinary results.
[Full Article]   Dec-08-2013

 

"People Problems" Stymie CRM Initiatives

To succeed in the age of the customer, business and IT professionals who support front-office business processes cannot afford failed technology initiatives. But how do you acquire and deploy the appropriate supporting technologies and lead and sustain the necessary organizational changes to be successful?
[Full Article]   Dec-08-2013

 

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