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Contributed Articles

Navigating IT’s Blurring Boundaries

Economic conditions are slowly improving, but the pressure for relentless efficiency and risk management is expected to continue even as CIOs make their businesses faster and better. Vendors and analysts, meanwhile, are asking the CIO to lead the charge on social, mobile, analytics and cloud implementation. It is against this backdrop that CEB developed our 2014 agenda for the CIO. The underlying theme of the 2014 CIO agenda is blurring perimeters – both inside the IT function, and between IT and its business partners, employees and customers.
[Full Article]   Dec-15-2013

 

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to attract the best talent to your own organization and align your team around a shared purpose. It would seem a nearly impossible feat. And yet today’s top marketers are combining technology and teamwork to generate extraordinary results.
[Full Article]   Dec-08-2013

 

"People Problems" Stymie CRM Initiatives

To succeed in the age of the customer, business and IT professionals who support front-office business processes cannot afford failed technology initiatives. But how do you acquire and deploy the appropriate supporting technologies and lead and sustain the necessary organizational changes to be successful?
[Full Article]   Dec-08-2013

 

Avoid Customer Churn with These 5 Risks

If you lose a customer due to price or other circumstances beyond your control, then fine. However, losing a customer because he or she felt unappreciated or underserved is inexcusable. It indicates serious flaws in your internal business processes that can lead to additional losses. Fortunately, there are concrete things you can do to avoid “customer churn”—so long as you’re willing to face your unwillingness to invite them within arm’s length and accept the risk of getting closer to your customers.
[Full Article]   Dec-08-2013

 

Soft Skills Produce Hard, Bottom Line Results

Soft skills are the only real competitive advantage that we have in today’s competitive environment. This economy is not down; it has changed, radically different, and it is never going back to the way it was. If you want to succeed in the trust and value economy, then you need to invest in getting yourself, your team and your entire organization up to date on soft skills. So, what are the top “must have soft skills” for the trust and value economy?
[Full Article]   Dec-08-2013

 

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