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Why Businesses Still Hate Enterprise Software
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Got issues? Enterprise software sure does. That's according to a new report from Forrester Research's principal analyst Paul Hamerman, appropriately titled "Enterprise Apps Customers Have Issues." What issues, you might ask? Respondents to the 2009 survey on business process and applications pros from 111 enterprises cite their top five.
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[Full Article]
Mar-13-2010 |
12 Principles that Drive Profitable Customer Relationships
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It's important to remember that building profitable customer relationships will never go out of style. From the days of the corner store in centuries past, to the global enterprises of the future, the following 12 principles will remain the backbone of building a successful business. Each is both compelling on its own and intertwined with the others --there is no question, though, that customer relationship management as an integrated whole is greater than the sum of these parts.
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[Full Article]
Mar-13-2010 |
Three Strategies for Satisfying Customers in the Wake of a Product Safety Recall
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Product safety recalls are a real business issue. More than half of the consumers (55 percent) indicate that, if a brand they usually purchase is involved with a recall or safety concern issue, they will at least temporarily switch to another brand, and 15 percent will permanently switch to another brand, according to a 2007 Harris Interactive poll of 2,563 adults. Customers have good memories. They will remember how they were treated long after they have forgotten about the recall. This article presents three strategies for satisfying customers in the wake of a product safety recall.
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[Full Article]
Mar-07-2010 |
Three Ways to Reprioritize Your IT Infrastructure Investments in 2010
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It's often hard to change people and process, but in this post-recession era you'll find it's easier to take advantage of the crisis we're coming out of and realigning your teams' attitude, behavior, and culture. Stop rewarding your team as heroes that put out fires in IT and start motivating them to improve efficiency. The goal is to integrate IT operations with broader business operations. If you do nothing else in 2010, focus on IT automation tools to build a more efficient infrastructure and operations foundation.
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[Full Article]
Mar-07-2010 |
Keeping Score -- The Right Way
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It's true that measurements serve a vital role in assessing effectiveness and highlighting potential points of failure. However, if you aren't tracking the right metrics, prioritized in the right order of importance, you could be failing to spot performance issues, defocusing what matters most, or even missing out on additional revenues or cost savings. Therefore, instead of relying on a massive laundry list of metrics and reports, this article recommends approaching measurement, site efficiency, and overall success with a three-step strategy.
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[Full Article]
Mar-07-2010 |
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