Best Practices for Optimizing Multichannel Support
Adopting new customer engagement channels like social media and SMS messaging is supposed to improve the customer experience by making it easier for customers to communicate with your business. But each new channel adds complexity to the contact center. This article presents a few best practices for enabling multichannel customer support via the agent desktop.
How CIOs can lead their company’s information business
CIOs must reimagine their role, seeing themselves—and encouraging others to see them—as chief executives of an information business. Like any chief executive, the CIO should bring vision, direction, and organization to the company’s big data investment priorities. That means engaging internal customers on their biggest challenges while attracting the best talent and suppliers; most important, it means being accountable for execution and results.
Consumers used to make these decisions relative to other things—a brand name, a list price, or their own past experience with a company. But today, consumers are basing more and more decisions on the absolute value of things. A technological revolution is driving this shift, as various new tools help us assess the quality of products and services we’re considering.
As the global economic recovery gathers momentum, optimism among CEOs is increasing. The post-recession period challenged many companies, and their chief executives focused their attention on survival. But they are now switching into growth mode. Today, smart CEOs are increasingly seeking "good growth," aligned with business ethics and sustainability.