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August
28, 2007 |
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eGain receives #1 rating in "strategy" and top scores in "customer service" product capabilities, "architecture and platform," "product strategy," "corporate strategy," and "customer base" in the Forrester report. Download your free copy of the Forrester Wave report on Customer Service Management today! |
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| Netflix’s New Idea: A Customer Service Call-Center Netflix, the mail-order film rental giant, has set up a customer service call-center. No longer will customers be relegated to the Internet to get their problems solved. Under competitive pressure from Blockbuster, Netflix executives decided that bringing human beings and their voices back into the mix would be a competitive advantage. Furthermore, the center is in the U.S., near Portland, Oregon of all places, where Netflix determined people are nicer than in traditional U.S. call-center locations like Phoenix and Las Vegas, even though they have to pay higher salaries. This move is in striking contrast to years of companies not only making it virtually impossible to speak to a human being about problems with the products they sell, but when customers do finally get someone on the horn, the individual is often not a native-speaker, difficult to understand resulting in an unbelievably frustrating experience for the customer with no service in sight.
Supportindustry.com Resource: Analyst and Research Group Listing If you are looking for a complete listing of analyst and research groups in the service and support industry, Supportindustry.com has the resource you are looking for! Check out the recently updated analyst/research section of supportindustry.com and get the latest information you are looking for. Click here for more information.
E-Mail Overtakes the Phone as Most Used Communication Tool in WorkPlace New research released by Dimension Data shows that e-mail has overtaken telephony as a communication tool in the workplace. Other electronic communication tools are also reaching high adoption levels. The research reveals that e-mail and telephony is most widely offered by organizations, and just as popular among users. 100% of the end-users surveyed use e-mail, followed by fixed-line telephony (80%), mobile telephony (76%) and instant messaging (66%). Interestingly, the research points out, the three most ubiquitous technologies increase productivity the most. Over 70% of the end-users surveyed say e-mail impacts positively on their productivity, followed by conventional fixed-line telephony (53%) and mobile telephony (52%).
According to Gartner, the security challenges created by Web 2.0 could be divided into two categories: protecting internal users and the enterprise, and protecting external applications. The internal challenge is characterised by inbound risks, such as malicious code in RSS feeds, and outbound risks, such as information leakage through inappropriate blogging or use of collaboration tools. The external challenge is threats generated by enterprise usage and participation in Web 2.0 technologies, such as use of third-party content (mashups) and engaging in open user communities. According to Gartner, the open nature of Web 2.0 also presents significant challenges to the traditional enterprise approach to controlling intellectual property and proprietary content. In the outbound sense information leakage can occur in a range of ways such as blogging, instant messaging, collaboration tools and even online calendars. Similarly any content served by a Web 2.0 application can be re-formed, reused and redistributed by third parties, making it practically impossible to control content. This can include press releases, price lists, video and audio, all of which can be rapidly propagated across the Internet. Gartner makes the following recommendations for enterprises adopting Web 2.0 technologies:
The Confederation of British Industry (CBI) and Pertemps Employment Trends Survey found 92 percent of employers are happy with the IT skills of students taking General Certificate of Secondary Education qualification exams, which typically are administered to students aged 14 to 16. The CBI chalks this up to the familiarity of "generation text" with Web and mobile-based technologies and a 47 percent increase in the number of pupils taking the information and communications technology GCSE exam over the last decade. About 110,000 students took the exam last year. But the report found that those leaving secondary-school programs increasingly lack basic abilities in English and math. More than half (52 percent) of the employers questioned in the survey said they are dissatisfied with the basic literacy of those who have completed secondary school, and half said the same about numerical skills. Common Mistakes in Customer Satisfaction Measurement Is your center gathering accurate feedback on the customer experience? Then you are certainly on the right track. However, be sure to avoid the five common errors outlined in this article. Full Article...
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
White Paper: Using Web-based Support Tools to Improve Customer Service Many service-centric organizations have already integrated their in-house service and support applications with Web interfaces, or deployed systems designed for the Web from the ground up. They're better integrating channels through customer interaction platforms, greatly expanding self-service functionality, undertaking knowledge management initiatives, and extending their reach through remote support and maintenance tools. This informative white paper examines the latest trends and technologies in using Web-based support tools to improve customer service. Get your copy today! Manage Your e.Newsletter Subscription! Log-on to the member's only page and you can to change newsletter formats, remove yourself from the list, or update your member profile. Editorial
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