Analyst/Bytes & Statistics
In Other News
Do you know how much bad data is costing your company? According to the Data Warehouse Institute, bad data costs US businesses over $611 BILLION annually. The reality is that no matter how contact data is generated and entered, some of it will be inaccurate, incomplete or fraudulent.
If dealing with bad contact data is one of the challenges your IT organization is facing today, download the white paper Hitting the Data Trifecta: Three Key Elements of Data Quality Excellence and learn the essential components of data quality and the direct impact bad data has on your organization.
Large Global Retailer Selects Interactive Intelligence Customer Engagement Software Suite
New Fenero Web Phone Puts Call Centers in the Cloud
Free Report: Tiered Support is Dead!
Gartner Says by 2020 "Cloud Shift" Will Affect More Than $1 Trillion in IT Spending
More than $1 trillion in IT spending will be directly or indirectly affected by the shift to cloud during the next five years, said Gartner, Inc. This will make cloud computing one of the most disruptive forces of IT spending since the early days of the digital age.
In addition to the direct effects of cloud shift, many markets will be affected indirectly. Identifying indirect effects can help IT asset and purchasing managers ensure they are getting the best value out of new expenditure and are protected against risk, as well as assisting them to exploit the new opportunities caused by cloud shift.
Report: 2016 State of IT
Key takeaways include;
Personalizing the customer experience is the most important goal for 70 percent of data-driven marketing strategies, according to new survey results from Ascend2.
The survey results show marketers are feeling positive about the current state of their data-driven marketing efforts; 37 percent consider their data-driven strategy to be “best-in-class” and 44 percent called their current strategy “above average” when compared to the competition.
Half of the survey respondents named both integrating data across platforms and enriching data quality and completeness as the two most significant barriers to achieving data-driven marketing success.
When it comes to analyzing the most effective data-driven tactics, topping the list is email message personalization (47 percent), targeted landing pages (43 percent) and contact data segmentation (38 percent).
However, marketers are still struggling to master many of the most effective data-driven marketing personalization tactics, including lead intelligence collection (50 percent), web content personalization (48 percent) and contact data segmentation (41 percent).
To handle the more difficult tactics, many marketing departments are seeking outside expertise. Eighty-five percent of respondents, which included a mix of B2B and B2C marketing professionals, said their company outsourced all or part of the data-driven personalization tactics.
What To Do When the CEO Says “No” to Your CX Business Case
5G, IoT, Big Data: Everything to Do with Customer Service
Why You Need to Establish Your Company Core Values List
Avoiding Burnout Through Games, Scoreboards and Empowerment in Your Contact Center
When Business and IT Align -- A Recipe for Agility
Storytelling with Data: A Data Visualization Guide for Business Professionals
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples -- ready for immediate application to your next graph or presentation.
This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.
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