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February
19, 2008 |
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Supportindustry.com would like to invite you to participate in our annual Service and Support Metrics Survey. This important survey, sponsored by Parature, is designed to capture data on the crucial metrics essential to running your support operation. The results will help you benchmark your support operation against what other leading companies are doing today.
To
take part in the survey, click here. Your response is requested by
February 26, 2008.
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| Microsoft Agrees to Acquire Danger Inc., Strengthens Mobile Consumer Vision Microsoft Corp. announced it has entered into an agreement to acquire Danger Inc., the company responsible for the software and services powering many popular consumer handsets. The acquisition will align Danger’s nearly 10 years of expertise in the mobile consumer space with Microsoft’s vision to provide innovative and compelling mobile experiences to a growing base of customers. The Palo Alto, Calif.-based company provides services that allow people to keep in touch, stay organized and keep informed while on the go through real-time mobile messaging, social networking services and other applications -- all blended together on a single phone that is intuitive and customizable.
Research Results: 2008 Trends in Customer Relationship Management (CRM) The majority of respondents (81%) in CRMindustry.com's "2008 Trends in Customer Relationship Management (CRM)" survey are happy with the overall performance of their CRM technology vendor. The research, conducted in November - December 2007, surveyed high-level CRM executives representing a range of industries. The data gathered provides valuable insight into the issues and challenges important to those responsible for CRM in their organization. To get a complimentary copy of the executive summary, as well as view the graphs, click here.
Enterprise
Software Industry to Grow 8 Percent in 2008 Despite Economic Slowdown
The software industry experienced unprecedented growth in the late 1990s, leading to an exaggerated, through short-lived, downturn in 2001. Since many of the factors in place during that period do not exist now, Gartner analysts do not expect an economic slowdown in the U.S. or other markets worldwide to have a strong negative effect on software spending. Garter expects the second quarter of 2008 to be the first quarter in which some decline in revenues for software vendors is noticeable. Companies will need some time to get control of IT operations budgets and slow down discretionary budgets. In the short term, only a few types of software spending will be affected which in turn will compress the vendors in the vulnerable markets.
These updated forecasts, published in the IDC Worldwide Black Book, reflect the negative change to economic indicators and projections since the previous quarter. The general reduction in anticipated growth for the U.S. economy has translated into forecast reductions across most IT market sectors. Additionally, historical correlations and recent IT buyer surveys confirm the view that market conditions are likely to weaken in the coming months. Highlights of the new IDC Black Book include the following:
Economic indicators are the biggest source of variability within the forecast. Any further weakening of the U.S. economy in the coming weeks, including recessionary conditions, could force IT market growth even lower. On the upside, a quick recovery for the U.S. and global economy may elevate expectations for the second half of this year.
Forrester uses several metrics to determine the health and size of the IT market. The data referred to here (and in the Forrester report) comprises IT purchasing: how much equipment, services and consulting companies and governments are buying from technology vendors. It is one of the most important metrics for evaluating the health of tech vendors. The global market for IT purchases is estimated to be $1.7 trillion in 2008. In 2007, global IT buying grew at 12 percent; US IT purchases expanded 6.2 percent. 2008 Global IT Spending By Sector Software investment will do better than average. Forrester projects that global purchases of software products will grow by eight percent in 2008, down slightly from 11 percent last year, but still strong. Communications equipment investment will grow below the average. This sector will see 3 percent growth in 2008, down from much stronger growth of 12 percent in 2007. Computer equipment investment will see a similar slowdown in growth. Forrester foresees the growth in purchases of personal computers, servers, storage devices, and peripheral markets shifting down from 12 percent growth in 2007 to 4 percent this year. IT consulting and outsourcing services will expand. While demand for IT consulting and integration services will weaken, demand for IT outsourcing will increase by 9 percent this year. 2008 Global IT Spending By Region Europe grows slowly but steadily. In Western and Central Europe, growth will be 5 percent in 2008, following 15 percent growth the previous year, which was due largely to the dollar's drop against the Euro. Measured in Euros, 2008 growth will be 3 percent. Eastern Europe, Middle East, and Africa will see much stronger growth. The total market in this region is about one-sixth the size of the Western and Central European market with just $74 billion in IT purchases of goods and services in 2008. However, in oil and gas producing countries where the economy is stronger — such as Russia, Saudi Arabia, the Gulf states, and Nigeria — IT purchases will grow at 12 percent in 2008, slightly lower than in 2007. Asia Pacific grows strongly in 2008, but not as well as 2007. Overall IT purchases in the Asia Pacific market will grow at 9 percent in 2008 (measured in dollars). That impressive growth rate is actually a slowdown from the 15 percent growth rate in 2007. The US share of global IT purchases continues to contract. In 2003, the US market represented 40 percent of the global market for IT goods and services; by 2008, it will shrink to a 33 percent share. Asia Pacific is the largest region for computer equipment; the US and Asia Pacific each have about one-third of the communications equipment market. Only in software does the US market still dominate, with a 44 percent share of the global software market.
What is "Going Green?" Today, as part of their corporate citizenship, brand equity, and go to market strategy, some corporations are implementing a "Going Green" strategy. One definition of "Going Green" is designing, selling, or funding eco-friendly products and services. For example, does your company recycle old electronic products to properly dispose of electronic waste such as lead and mercury? Innovative "Green Thinking:" Why or Why Not? Attitudes for adopting "Green Thinking" are diverse among the IT professionals surveyed. About 16 percent might be put in an "anti-green camp", saying that corporations should be environmentally friendly only if they can do so and achieve their profitability goals. However, 71 percent might be described as "pro green", believing that corporations should go beyond governmental requirements in their efforts to be environmentally friendly (39 percent) and that they should be environmentally friendly even if they have to sacrifice some of their profitability goals (32 percent). Among those IT professionals that either have implemented a going green strategy or are in a pilot phase, fifty seven percent say "Going Green" is good for business. Fifty-five percent say that "going green" reduces their energy costs, thus improving profitability, while 53 percent say that being environmentally friendly is a corporate value. Only 27 percent say that the decision to implement this strategy is due to top management, and 21 percent say that the implementation is due to government regulatory requirements. On the flipside, for those with that have not implemented a "green strategy", the reasons for not implementing are varied:
How Do They Do It? Actions Taken in "Going Green" Nevertheless, despite the positive attitude toward "going green" efforts, the plot thickens when asked about the firms’ actual actions in becoming "a green company" and when focusing on the actions that are underway. Ultimately, there appears to be a lot more bark than bite, since most of the action is in recycling programs and very few firms are doing the heaving lifting that includes adopting alternative power solutions and designing energy efficient buildings. Only nine percent say they have a fully implemented plan across all areas of their respective companies and about 32 percent say they are in "pilot mode" or have partially implemented something in departments considered appropriate. Nearly one-quarter (23 percent) say their company has no plan at all. Are You Taking Care of Your Employees? It's reported that customer service/technical
support positions are one of the 10 most stressful jobs in America today.
As a matter of fact, 45% of all manager and 75% of all workers say “my
job causes me stress.” Further it’s estimated that employee
absenteeism costs companies $660 per employee per year, up from $610 in
2004. And, low morale continues to take its toll in higher costs and rates
of absence. What are companies doing? This survey found that 67% of companies
have programs for work-life balance, absence-control programs (leave for
school functions), alternate work arrangements, etc. as compared to 16%
in the past.
Sales and Analytics Driving
Contact Center Compensation
What
the Customer Wants You to Know: How Everybody Needs to Think Differently
About Sales by Ram Charan More than ever these days, the sales process tends to be a war about price -- a frustrating, unpleasant war that takes all the fun out of selling. But there’s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there’s a catch: you won’t be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer’s problems. Focus on becoming your customer’s trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers.
The SupportIndustry.com Blog is another way stay on top of the service and support industry. Our blog, updated at least once a week, is dedicated to covering the latest topics related to service and support, call center management, customer experience management, web-based support, help desks, workforce optimization and more. White Paper: Using Web-based Support Tools to
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