|
January
15, 2008 |
||||||||||||
|
|
||||||||||||
| New Research: Best Practices for Retaining Technical Talent Feel
like your support team is on the losing side of a Red Rover game? Download
the "Best Practices for Retaining Top Technical Talent",
research report to discover expert recommendations for the most effective
way to accomplish this goal.
|
|
|||||||||||
| Autonomy
etalk Helps Inovis Boost First Call Resolution
Successful Strategies to Increase Service Revenue
Download
"Successful Strategies to Increase Service Revenues: A Manufacturer’s
Guide" to discover new strategies for the most effective
ways to Learn how to gain visibility into your service lifecycles, improve registration rates, increase renewal service opportunities, grow your product refresh business, and transition previously uncovered assets while boosting attach rates. Capture untapped service transactions to generate substantial, repeatable revenue streams. Click here to download the white paper
Customer Service
Quality Falling Short of Rising Expectations Across the Globe The findings are outlined in a new report, “Customer Satisfaction in the Multi-Polar World: Accenture 2007 Global Customer Service Satisfaction Survey Report,” the third in a series of annual studies designed to examine consumer attitudes toward customer service. While the studies in 2005 and 2006 focused on the United States and the United Kingdom, the 2007 report expanded the geographic scope to also include Australia, Brazil, Canada, China and France. More than one-half (52 percent) of the more than 3,500 consumer respondents surveyed this year across five continents reported that their expectations for better service have increased over the past five years. Additionally, one-third (33 percent) said they have higher service expectations today than they did just last year. Expectations increased the most among consumers in emerging economies. More than nine out of 10 consumers in China (93 percent) said their expectations for better service had increased over the past five years, and 75 percent said their expectations are higher than they were a year ago. In Brazil, nearly half (48 percent) of respondents said that their expectations had increased since last year. The findings indicate that increases in customer service expectations continue to outpace efforts made by companies to improve service. Globally, nearly one-half (47 percent) of survey respondents said their expectations were met only “sometimes,” “rarely” or “never.” The highest level of dissatisfaction was found among Brazilian consumers, with two-thirds (67 percent) of those respondents reporting that their expectations are met only “sometimes,” “rarely” or “never.” Even in developed economies, where companies have spent billions on customer service capabilities, dissatisfaction with service remains high. For instance, more than half (52 percent) of U.K. consumers said the frequency with which their customer service expectations are met is “sometimes,” “rarely” or “never.” The gap between service expectations and the services consumers receive translates into lost business. A majority (59 percent) of consumers in developed and emerging economies reported that they quit doing business with a company due to poor service; the figures were significantly higher for consumers in the emerging economies of China and Brazil -- 85 percent and 75 percent, respectively. Additionally, the findings found an increase in the number of U.K. consumers who reported a significant increase in switching service providers due to poor service -- 58 percent, up from 50 percent in 2005. The study found that customer churn resulting from poor service remained prevalent across industries. Retailers, banks and Internet service providers were the industries most frequently identified by consumers as those where poor service had led them to take business elsewhere -- selected by 21 percent, 21 percent and 20 percent of all respondents, respectively. To begin to address the service issues identified in the findings, the Accenture report recommends that organizations incorporate the customer’s perspective, values and actions into their business and operations strategy, and into their capability development and execution. For instance, 43 percent of consumers surveyed identified the ability to resolve an issue with a single call rather than speaking with multiple service representatives as one of the most important aspects of a satisfying customer service experience. By contrast, only 22 percent identified the speed of the response. More than four out of 10 (41 percent) of all respondents reported that the overall quality of service they receive is “poor/terrible” to “fair.” The most severe evaluation of quality was rendered by French consumers, with 60 percent of them saying that the service they receive tends to be “poor/terrible” to “fair.” Although satisfaction with service was highest in the United States, only 7 percent of U.S. respondents rated it “excellent,” and 28 percent said it was “poor/terrible” to “fair.” Additionally, when asked if they expect better service in exchange for spending or purchasing more frequently from a company, 71 percent of respondents said they expect “much” or “somewhat” better service. The expectation for “much better service” when spending more was particularly strong among Chinese and Brazilian consumers, at 83 percent and 63 percent, respectively. Expectations of consumers in developed countries were a bit lower: 35 percent in the United Kingdom, 38 percent in Canada and 39 percent in the United States.
Although outsourcing continues to grow, publicly reported IT outsourcing (ITO) and business process outsourcing (BPO) contract values decreased overall by 50 percent in 2007. Part of the explanation for this apparent discontinuity is that as the outsourcing market matures and becomes more commonplace, there is less publicity of deals. Companies are simply outsourcing more, but electing to use a multiprovider strategy and more deals are simply smaller in size, with many of these deals not large or ground shaking enough to report. Buyers increasingly are moving work to lower-cost, offshore delivery centers. Although cost remains a major driver for global delivery models (GDMs), more-mature users are seeking ways to better support their business needs. Indian providers gained traction in Europe in 2007, but faced strong competition from more-established vendors with GDMs. Indian providers are growing approximately 40 percent annually in the U.S. and 60 percent annually in Europe. Although spending on offshore services is three times higher in North America than in Western Europe, the gap is closing. Gartner believes that the outsourcing market has reached a tipping point with regard to utility delivery models, and that change and innovation will take hold and accelerate in this area through 2008 and beyond. More providers are developing utility-based offerings across infrastructure, application and business process domains. The trend toward software-as-a-service (SaaS) is gaining the most traction, with major software vendors, such as Microsoft and SAP, and large Internet players, such as Google and Amazon, making announcements about new SaaS offerings and mass-customized software platforms. User organizations need to realize that the utility delivery model is a viable alternative to traditional outsourcing, and they should seriously consider utilities in their sourcing strategies.
Even with advances in and awareness of computer security, viruses and spyware continue to infiltrate computers, leaving consumers frustrated and unable to protect their computers properly. In 2007, support.com technicians removed an average of 36 viruses per computer. Technicians reported this is due to exposed vulnerabilities once the computer is infected, leaving other viruses to be downloaded without detection. Other review findings include:
The "State of the Media Democracy" notes that in Deloitte's first edition of the survey just eight months earlier, 24 percent of consumers used their cell phones as entertainment devices, meaning that usage has soared 50 percent. About 62 percent of "millennials" (consumers 13-to-24-years-old) are using their cell phones as entertainment devices, up from 46 percent in the previous study conducted February 23-March 6, 2007. And among Generation X consumers (25-to-41-year-olds), the number grew to 47 percent from 29 percent in the earlier survey. About 20 percent of consumers said they are viewing video content on their cell phones daily or almost daily. The percentage of consumers watching TV online jumped from the 23 percent figure reported in the previous study. Roughly 54 percent of those surveyed said they are making their own entertainment content through editing photos, videos or music, 45 percent said they are producing that content for others to see, and 32 percent said they consider themselves to be "broadcasters" of their own media. Among the study's other findings:
Source: Reuters/Hollywood Reporter
Gaining a complete, single view of the customer
is very important but rarely achieved among firms Other key findings in the study conclude that more than 40% of respondents admit their firms do not have a formal CRM strategy in place. Of those that do, 44% have seen “acceptable” results from their efforts; while another 22% say CRM has been a disappointment. The survey polled executives of various industries and company sizes from around the globe on their experiences and opinions relating to their CRM strategies. Much of the problem is that most companies lack an enterprise-wide strategy. Nearly one-quarter of respondents say that CRM is driven by individual departments and only 23% can claim their CRM efforts are led by a C-level executive outside the information technology department. Additional key findings of the survey include:
IT By The Book It's not simple for IT to define its goals, position services and the need for constant evolution, and then communicate its capabilities and services to its line-of-business customers. The good news is that a lot of thinking has already gone into the problem. The answer for many has been to follow the models set down in ITIL 2.0 (Information Technology Infrastructure Library), the 10-book set of best practices for IT service management that's gained wide popularity among international organizations and the vendor community. While ITIL will go far, skeptics contend that it's too specific. IT needs to think more broadly, they say, and blend ITIL with other, broader specifications. COBIT, or Control Objectives for Information and Related Technology, and ISO 17799, which is more specific to security, along with ITIL form the basis of a blueprint for IT governance. Full Article...
Take
No Prisoners: A No-holds-barred Approach to Corporate Excellenceby Marvin A. Davis Now more than ever, American companies are experiencing
a nagging feeling that they could be doing much better. Globalization,
digitization, and the development of cellular technology have increased
competition by leaps and bounds. As a consequence, skating by on marginal
performance isn’t enough. It’s time for businesses to find
the tools that will help them excel.
The SupportIndustry.com Blog is another way stay on top of the service and support industry. Our blog, updated at least once a week, is dedicated to covering the latest topics related to service and support, call center management, customer experience management, web-based support, help desks, workforce optimization and more. Supportindustry.com RSS Feed The SupportIndustry.com RSS Feed is an invaluable tool that consolidates the latest information about breaking news, trends, technologies and more in the Service and Support industry. Content is updated on a regular basis and you can add it to your favorite RSS reader. Click here for more information. White Paper: Using Web-based Support Tools to
Improve Customer Service Multichannel Service
& Support Survey of Executives: Report of Findings Manage Your e.Newsletter Subscription! Log-on to the member's only page and you can to change newsletter formats, remove yourself from the list, or update your member profile. Editorial
suggestions, feedback & comments: |
||||||||||||
|
||||||||||||