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Service Leadership - Dare to Care
By Peter J. McGarahan, Founder and President, McGarahan & Associates


What are they thinking?

I am sure that I am not the only one slightly discouraged by the current lack of leadership in America today. In my travels, I have had many discussions with business executives, support managers and customers on this topic. In most cases, the sense of frustration centers around leadership without vision, purpose, caring and the moral backbone to do what’s right for the customers they serve and the people they lead. It is evident in the recent headlines where major US companies are making decisions and taking a course of action that leaves the rest of saying, “What were they thinking?” I have to assume that the executives making these decisions are certainly capable, so why are we left with a feeling of amazement, disengagement and disappointment?

Every day leaders

In my many leadership positions and interactions with support professionals around the world, effective leadership comes down to one thing – they will care when they know that you care! In recent Gallop Polls regarding the state of the US worker, it is shocking and disappointing to see how many people are truly disengaged in the workplace. In support organizations, the biggest differentiator between the organizations that excel at support, customer service and delivering business value versus the ones that consistently struggle is leadership. Leaders who wake up every day and approach their responsibility with energy, passion, caring and intelligence will make a difference in people’s lives. These leaders never forget where they came from, what it took get where they are and the important lessons they learned along the way. They are particularly resourceful and utilize trusted, experienced mentors for advice, direction and support. What’s even more interesting is the fact that these leaders, who are successful and happy, are humble! They never let their egos convince them that they are the smartest person in the room. In reality, they never let arrogance stand in the way of being a good listener and a continuous learner.

Service leadership

Service leadership is about doing the right thing and making fact-based decisions. It’s about challenging conventional wisdom and having the moral backbone to stand up for doing the right thing for the customers and people they serve. Service leadership is a servant role that looks at the business of service and support creatively and innovatively with a foundation based on industry best practices. They strongly believe that delivering exceptional customer service is not difficult as long as you stand by the customer service principle of treating every customer like they were you only customer. They know that the difficult part of delivering consistent service that meets their customer’s expectations is ensuring that the rest of the organization doesn’t create barriers that make them hard to do business with. I challenge all service leaders to set the bar for your team and constantly measure and continuously improve creating a culture of encouragement and rewards for over and above performance.

I have broken down service leadership into the following five areas:

    1. Leadership
    • Create the strategy and vision
    • Create a service culture
    • Set the example
    2. Customer Advocacy
    • Be the voice of the customer
    • Listen, listen, listen
    • Always market, communicate and build lasting customer relationships
    3. Business Savvy
    • Solve the business problem
    • Be relevant to the business - find ways to increase bottom-line profitability
    • Be adaptive, flexible and responsive to business priorities
    4. Get It Done
    • Remove barriers for front-line
    • Deliver quantifiable results
    • Hold your team accountable – practice total contact ownership
    5. Ambassadors
    • Work well with other teams to deliver transparent services to the business
    • Be easy to do business with
    • Work with a sense of urgency and passionate


Service leadership takes courage. It is something that can guide your decisions and your day-to-day interaction with customers, team, peers and management. It’s time for a change in the way we lead and work to reengage our team and our customers, giving them hope and purpose that their needs come before ours. They need to know and see that they are the central focus when decisions are made. Great leaders know that at the end of the day – their customers are the only reason they are in business and their people are the business.

About the Author
Peter McGarahan is the founder and president of McGarahan & Associates and acting Chairman of the IT Infrastructure Management Association. Pete’s value to the service and support industry is his thought leadership. As a practitioner, product manager and support industry analyst and expert, he has influenced the maturity of the service and support industry. His passion for customer service led the Taco Bell support organization to achieve the Help Desk Institute Team Excellence Award. IT Support News also named him one of the “Top 25 Professionals in the Service and Support Industry” in 1999. Support professionals voted McGarahan “The Legend of the Year” in 2002 and again in 2004 at the Help Desk Professionals conference for his endless energy, mentoring and coaching and his valuable contribution to the support industry and community. You can reach Peter McGarahan at pete@mcgarahan.com or 714.694.1158.

 

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